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Consumer Psychology in a Recession




An interview with John Quelch, Professor, Harvard Business School. In a tough economy, companies can succeed if they understand their customers' evolving consumption patterns and fine-tune their marketing strategies accordingly.






Tagi: john  quelch  consumer  psychology  customers  marketing  strategy  recession  downturn  harvard  business  school  publishing  

Kanał: People & Blogs
Dodane: 23.03.2009 o 17:39
Autor: HarvardBusiness

Czas: 11:37
Ocena: 4.353535
Licznik: 54304

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Komentarze

Randy Suesakul (November 30, 1999 at 12:00 am)
randy suesakul
SocoFresh (November 30, 1999 at 12:00 am)
you (and 9 others) mad?
Ryukikon (November 30, 1999 at 12:00 am)
Its funny that people insult him and behave this way when the majority of science is just common sense and logic. Yet it is funny when most people do not apply common sense or logic. Also to further most people do not "re-invent the wheel" it is common sense however many people do not apply this reasoning to life. Also many people are severely deficient in basic understanding of science and the human condition when having basic knowledge in this aides in not being deceived.
BuyRayChubb (November 30, 1999 at 12:00 am)
There is a new movement coming for all consumers. Be an Empowered Consumer! Google Ray Chubb.
StroonsGlen (November 30, 1999 at 12:00 am)
The economy will down, pag may mga taong makasarili...
katheryncruz24 (November 30, 1999 at 12:00 am)
K!
wishchancechange (November 30, 1999 at 12:00 am)
damp stucked at 5.39 no move... 
althakafi (November 30, 1999 at 12:00 am)
perhaps everybody knows that, but the problem is that marketing managers aren't applying their segmentation research psychologically which will bring more value to their research findings and branding strategies.
foster2367 (November 30, 1999 at 12:00 am)
Looking for serious and hard working people who want to earn good money working on my team. Email me at: foster_236@hotmail.com and I will send you an Eligibility Form to fill out. If all is well then you can start working on my team ASAP!
abhimanyurabra (November 30, 1999 at 12:00 am)
m of the same opine
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